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Why visitors buy?

Here is the basic foundation of getting customers into your business:

You must understand the decision making process of your clients and visitors and promote to them.

For example, you sell an affordable, high quality hair product. You want more customers and have decided to expand your marketing. You developed a customer service survey that is answered by a high percentage of your customers. They indicate your product is affordable and of superior quality. The number one reason given for purchasing your product is cost. Second is convenience and third, quality.

However, your product is the best hair care product on the market. No other hair product will get the results that your product produces. You feel it’s important to let your visitors know they are getting the best.

You should market affordability over quality and convenience. You should promote the qualities that are the reason for your customers past purchases. The motivation for buying from you is cost. Promote cost and get more customers to your hair care product.

The example above though over simplified does bring us to the challenge that all businesses have to deal with and that is:

How do we give the customer what they want?

There are at least 5 reasons or processes that get customers to buy from you. The order is relevant only as it applies to your customers' motivations.

  • Change: Situational changes create a need, like a new baby or a new job.
  • Discontent with existing product : what I have does work the way I want it to.
  • Research: new improvement in a product like game consoles with added features.
  • Comparison: what I have isn’t the best, I want the best.
  • Fear: If I don’t get it now, I’ll lose out on something good.

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